Galas, activations, installations and celebrations we've designed and produced, in San Diego and beyond.
Meet Jacob and Alex, and the hospitality and psychology background behind how we design every event.
Full planning and production, creative direction and custom installations for galas, brand activations, private celebrations and weddings.
Explore the Studio
EVENTS, WEDDINGS + INSTALLATIONS • San Diego AND BEYOND
EVENTS, WEDDINGS + INSTALLATIONS
San Diego AND BEYOND
Thater Made Plans and Designs Events People Remember.
PLANNING. DESIGN. PRODUCTION.
Galas, fundraisers, conferences and brand activations, planned and produced from first concept to final strike. We run the whole event or step in as creative directors alongside your internal team, with custom installations designed to get your guests talking.
Full planning and design for couples who want a weekend that feels like theirs, not a template. Welcome party to farewell brunch, in San Diego or abroad. Now booking 2027.
Statement builds, backdrops and themed spaces designed for people to step into, interact with and share.
Custom Installations
The look, the feel and the build for an event you’re already producing, from tablescapes to full rooms.
Event Design
For teams with an in-house planner or agency. We own the concept, the design and the guest experience.
Creative Direction
Concept, budget, venue, vendors, design and run of show. One team from the first meeting to final strike.
Full Planning + Production
Four Ways to Bring Us In
HOW WE WORK
Jacob's background in hospitality, psychology and travel shapes how we design for guests. Alex's years in San Diego hospitality and finance keep big ideas running on real budgets. You'll work with both of us, start to finish.
Meet
Thater Made
The Vision Behind It All
Jacob Thater (right) and Alex Madarang (left), Your Creative Guides.
Founder-Led
Worldly Inspiration
Psychology-Informed
Pushing Boundaries
Custom Installations
WHAT DRIVES OUR ARTISTRY
CHRISTINE · MOTHER OF THE BRIDE
“What really stood out was that we worked directly with Jacob and Alex the whole time—no assistants, no interns, but the owners themselves… Our venue coordinator even mentioned how professional they were to work with. They may not be the cheapest option out there, but honestly? Worth every single penny.”
ELIZABETH · PHOTOGRAPHER
“Jacob and Alex are hands down the most talented event planner I’ve had the pleasure of working with!… I’ve had the privilege of collaborating with them multiple times, and each experience has left me absolutely blown away. Their ability to elevate every event to the next level is unmatched.”
MARIANE · CLIENT SINCE 2021
“Jacob and Alex have been assisting our family events for the last five years, and to this day, they continue to deliver the BEST job ever. They recently planned one of my daughters’ first birthdays, and everything was impeccable as always… I cannot imagine working with someone else in the industry!”
PILAR · MOTHER OF THE BRIDE
“We spent a full year planning our daughter’s wedding and never, not once, did we have a single hiccup with Jacob or anyone on his team. They were professional to the core… By nature I am a total control freak, but with Jacob I completely let go.”
JESSICA · BRIDE
“Jacob was emotionally attuned and connected to the process, knowing when to introduce new steps or check in with us… We received countless compliments from our guests about the impeccable design and the overall ambiance of the event.”
We take on a limited number of projects each year so every one gets both of us, from the first call to the last guest out. Preferred vendor at Hotel del Coronado, Rancho Valencia and other top Southern California venues. Now booking 2027, with select dates still open in late 2026.